The existing Shopify theme had become outdated and was no longer delivering the level of experience expected from a premium brand. As competitors evolved, the website struggled to stand out and no longer reflected the quality and positioning of the business.
It also lacked the flexibility needed to showcase products effectively, educate customers throughout the buying journey and build confidence with first-time visitors.
I migrated the Alicia Kite store to Shopify’s Horizon theme, delivering a more modern, mobile-friendly experience that better reflected the brand’s premium positioning.
I refined the visual design, introduced custom content such as UGC videos and “How it works” product guidance, strengthened trust through reviews and media coverage, and redesigned key pages to create a more cohesive user journey.
I also added an on-page size guide to help customers shop with confidence.
