The brief
The Marlowes had outgrown its old website. Built on Umbraco, the previous site was difficult to update, which meant store listings had fallen behind and key visitor information was hard to find.
The Marlowes had outgrown its old website. Built on Umbraco, the previous site was difficult to update, which meant store listings had fallen behind and key visitor information was hard to find.
I redesigned the website around key visitor journeys, making stores, events, offers and essential information such as parking, opening hours and centre facilities easier to find. Built in Webflow, the new site delivers a more engaging, destination-focused experience through improved content, imagery and video, while giving the client full control over updates via a user-friendly CMS. The project also included HubSpot integration, newsletter and enquiry functionality, and a dedicated brand asset hub to support ongoing marketing and partner collaboration.
Visitors can move quickly between stores, the floor plan, offers, events and essential visit information. The Webflow CMS has made a real difference to how the team manages the site day to day, with new store arrivals, events and seasonal offers publishable quickly and without any technical friction. The brand asset hub has already reduced admin time, giving partners one reliable place to find what they need.
The client was delighted with both the finished product and the process, and the relationship with Maritime Capital has since grown.